What Type of AI-Friendly Content Gets Boosted on Feed?

 What Content Does the Social Media Algorithm Boost on Feed?

When discussing the social media algorithm, marketers and content creators already know that it acts as the “gatekeeper,” determining what each user sees on their feed. Creating AI-friendly content that aligns with the AI content algorithm is now a key factor that decides how much reach a brand or business can achieve. 

The big question is: What kind of content does AI like? And more importantly, how can you ensure that your content becomes AI boosted content, ranking higher and achieving content ranking on feed before your competitors?

Why Is It Important to Know What Content AI Likes?

The AI content algorithm of every platform is designed to keep users engaged for as long as possible. Therefore, content ranking on feed is usually content that AI predicts will capture higher attention and engagement compared to average posts. The three major factors AI evaluates include:

• Retention (Watch Until the End): Demonstrates that the content provides real value to viewers.
• Engagement (Interaction): Likes, comments, shares, and even saves all serve as strong signals for the social media algorithm.
• Virality (Sharing): The more a post is shared, the higher the chance it will achieve wider visibility.

AI-Friendly Content on Each Platform

1. Facebook

Even though new platforms are emerging, Facebook still has the broadest user base across age groups, especially among adults. The AI content algorithm on Facebook prioritizes content that connects people rather than focusing solely on business-driven communication. This means that posts sparking conversation and encouraging user interaction are more likely to be AI boosted content and appear on feeds. Examples include:

• High-quality images or videos with concise captions.
• Live streaming where audiences can engage in real time.
• Posts that invite two-way interaction, such as polls or open-ended questions.

2. Instagram

Instagram’s social media algorithm emphasizes inspiration and visual appeal. Top-ranking posts often showcase visually striking photos or short videos that tell stories quickly. Examples include:

• Trend-driven Reels with popular music.
• Stories with interactive stickers like Polls or Q&A.
• Aesthetic photos with inspiring or insightful captions.

However, while visuals are crucial, AI does not favor content that feels like pure advertising. Storytelling that reflects lifestyle moments—such as behind-the-scenes, authentic daily moments, or emotional experiences—will boost the chance of content ranking on feed and reaching new audiences.

3. TikTok

Currently the fastest-growing platform, TikTok’s AI content algorithm works aggressively to identify trending posts. Practically anyone can go viral if their video includes elements that AI recognizes as engaging—especially strong hooks in the first three seconds. Popular content styles include:

• Micro storytelling from everyday life moments.
• Short, digestible how-to or tip videos.
• Using trending music or participating in hashtag challenges.

4. YouTube

YouTube’s system is more complex due to its mix of long-form videos and Shorts. Here, AI looks at both Watch Time and Retention Rate. High performance in both metrics gives content a higher chance to appear on the “Suggested” feed. Videos that consistently deliver value—either educational or entertaining—tend to outperform purely promotional ones. Examples include:

• Well-structured storytelling with clear knowledge or entertainment value.
• Shorts that deliver tips or insights in under 60 seconds.
• Clear, compelling thumbnails and titles that increase click-through rates.

5. LinkedIn

As a professional networking platform, LinkedIn’s social media algorithm highlights content that demonstrates expertise, thought leadership, and valuable insights. AI-friendly content on LinkedIn often includes:

• In-depth analytical articles.
• Infographics showcasing business data.
• Videos featuring real-world case studies.
• Posts that spark constructive discussions and knowledge sharing.

What Kind of Content Does the Social Media Algorithm Avoid?

It is common to feel frustrated when you’ve invested heavily in a piece of content, only to see AI ignore it. In today’s overcrowded digital space, whether your content stands out depends entirely on how much it appeals to the AI content algorithm. Content that does not align with these preferences will struggle to achieve content ranking on feed. Examples of content AI tends to downrank include:

• Long text posts without visuals, as modern audiences prefer concise, multimedia content.
• Overly aggressive sales posts filled with “Buy Now” calls-to-action without storytelling or added value.
• Videos with low retention where users exit within the first three seconds.
• Repetitive or duplicate content that AI identifies as spam with little to no unique value.

Case Study: Nike Women’s Campaign “Nulla Puo Fermarci” (Stop At Nothing)

One of the most compelling examples is Nike Women’s campaign “Nulla Puo Fermarci” (Stop At Nothing) launched in Italy in 2019. Designed to inspire young women to break boundaries, the campaign told emotional stories of women from different walks of life—student athletes, working professionals, and mothers. Each faced personal challenges, portrayed through micro storytelling of meaningful everyday moments such as early morning training, overcoming criticism, or celebrating small victories.

These videos were optimized as AI-friendly content, crafted in short, emotionally engaging formats with powerful music. The result: high retention, significant engagement, and widespread sharing. This alignment with the social media algorithm helped Nike achieve consistent content ranking on feed and positioned the campaign as one of its most successful globally.

As we enter an era where the AI content algorithm acts as the gatekeeper of visibility, understanding what kind of AI-friendly content resonates with each platform is critical. Businesses that consistently create AI boosted content aligned with the social media algorithm will gain stronger engagement, higher conversion, and sustainable growth.

If your organization is seeking a digital marketing agency that integrates strategy, technology, and creativity to design content that AI loves, Jenosize is ready to be your partner. We specialize in helping brands craft powerful messaging, secure consistent content ranking on feed, and drive business success in today’s AI-driven digital landscape. Contact us today to get started.