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5 Essential Digital Skills Modern Marketers Need to Thrive
Currently, we are considered to have entered the digital era in full swing. It's an era where traditional marketing methods are becoming obsolete, and the ability to attract consumer attention is not as effective as before. The online world has become a crucial battlefield where brands must compete to win customers, as everyone turns to digital marketing. This shift has made it necessary for marketers of this new era to upgrade their digital skills in order to survive. Those who are not tech-savvy or lack knowledge about using digital tools may find themselves falling behind their competitors by leaps and bounds.
So, what are the essential digital marketing skills needed in this digital era? This article will explore the answer!
What is a Digital Skill?
Digital skill refers to the fundamental knowledge and proficiency in using digital technology, tools, software, and various devices for work, learning, communication, and living in the current era. As we can see, the world constantly introduces new technologies, requiring people, especially marketers, to keep up with these advancements. Otherwise, they may find it challenging to navigate through life smoothly because digitalization has deeply embedded itself into our daily lives. Even though some people may not necessarily desire it.