5 TikTok Marketing Strategies Brands Must Not Miss in 2025

Trending Now! 5 TikTok Marketing Tricks to Boost Sales

TikTok is one of the fastest-growing social media platforms, reaching over a billion users worldwide in just four years. More than just a short-form video platform, TikTok is a powerful marketing channel for small businesses and brands looking to boost brand awareness and drive sales.

Why Should Businesses Prioritize TikTok Marketing?

Expands Audience Reach

One of TikTok’s biggest advantages is its algorithm, which prioritizes content discovery over simply displaying posts from followed accounts. This allows businesses to reach their target audience more effectively, even without a large follower base.

Higher Engagement Rate Than Other Platforms

Marketers familiar with TikTok marketing know that the platform is known for its high engagement rates. Users are more likely to like, comment, and share videos compared to other social platforms, increasing visibility and impact for brand content.

Easier for Content to Go Viral

TikTok’s For You Page (FYP) recommendation system enables brand videos to go viral quickly, provided they are engaging and align with trending topics.

TikTok Shop Enhances E-Commerce Opportunities

With TikTok Shop and LIVE Shopping features, businesses can sell products directly on the platform, making it easier to drive conversions and boost sales.

5 TikTok Marketing Strategies Businesses Should Use in 2025

1. Create a TikTok Business Account and Utilize TikTok Analytics

A TikTok Business Account gives brands access to essential features like TikTok Analytics. This tool helps track content performance, analyze audience behavior, and refine TikTok marketing strategies for better results.

2. Use Trending Audio to Increase Content Visibility

Trending music and sounds play a crucial role in boosting content reach on the FYP. Businesses should stay updated on popular audio trends and integrate them into their content to maximize audience engagement.

3. Focus on Content That Builds Trust

Consumers prioritize transparency and trust in brands. Businesses can build credibility through short-form videos such as:

• Behind-the-scenes footage of product manufacturing or service processes.
• Employee-led product reviews instead of relying solely on external creators.
• Real-time customer Q&A sessions via TikTok Live.

4. Leverage TikTok Shop and LIVE Shopping to Boost Sales

Brands aiming to increase sales through TikTok Marketing should utilize TikTok Shop and LIVE Shopping. These features allow customers to purchase products directly while watching videos or live streams. According to global market research firm Ipsos, 50% of TikTok users have bought a product after watching a LIVE session.

5. Use Hashtag Challenges to Generate Buzz and Attract New Users

Hashtag Challenges are a highly effective TikTok marketing strategy for increasing brand awareness and attracting new audiences. Businesses can create branded hashtags related to their products or services, encouraging users to generate content using those hashtags. This boosts visibility and fosters community engagement on TikTok.

Case Study: Brands That Succeeded with TikTok Marketing

Chipotle’s Hashtag Challenge Campaign

Chipotle achieved massive success with its #ChipotleLidFlip challenge, which encouraged users to creatively flip a sauce cup lid. The results:

• Over 110,000 video submissions within the first six days.
• 104 million total views.
• Significant sales growth and increased brand engagement.

Duolingo’s Viral Brand Character Strategy

Duolingo leveraged its mascot, Duo the Owl, as the central character in its TikTok content. By giving the mascot a playful, cheeky personality, Duolingo achieved:



• Over 16 million TikTok followers.
• Millions of views per video.
• Increased brand awareness and app popularity.

With its high engagement rates, sales-driven features, and potential for viral content, TikTok has become an essential platform for businesses. In 2025, brands must stay ahead by leveraging TikTok marketing tools and strategies effectively. If your business seeks to strengthen its TikTok Marketing approach, partnering with a professional digital marketing company can help maximize your growth opportunities.