Techniques for Leveraging Technology to Win More Deals

Strategies for Using Technology in Sales-Driven Businesses

Industries that rely on persuading consumers to close sales—such as real estate, insurance, automotive, and investments—have traditionally been viewed as conservative in their marketing approaches. However, as our world undergoes major changes with new technologies and innovations altering our lifestyles, businesses must also confront these changes. This includes the aforementioned industries, which are now driven by technology to enhance operational efficiency. This shift helps consumers forget outdated marketing methods and opens new opportunities for developing products and services that better meet the needs of modern customers.

This article will explore how technology is playing a role in transforming these industries, from risk analysis and the development of new products to customer service.

Trends in Using Technology for Persuasive Sales-Based Businesses to Modernize Organizational Image

Risk Analysis with Big Data and AI

Businesses can leverage big data and artificial intelligence (AI) for precise risk analysis. For example, insurance companies can use large datasets to assess individual customer risks and offer more tailored insurance plans. In the real estate sector, AI can analyze market trends and future land prices to provide valuable advice to clients.

Development of New Product or Service Formats

Technology opens opportunities for businesses to develop products or services that better meet the needs of modern customers. For instance, life insurance companies might offer plans with premiums adjusted based on the policyholder's health behaviors, using data from wearable devices. Real estate businesses could use Virtual Reality (VR) technology to provide virtual tours of homes or condominiums.

Enhancing Customer Experience with Technology

Creating a positive customer experience is crucial for persuasion and closing sales. Businesses can use technology to elevate customer experiences in several ways. This includes using chatbots for 24/7 customer service, Augmented Reality (AR) for virtual product trials before purchase, and Customer Relationship Management (CRM) systems to efficiently collect and analyze customer data.

Conducting Transactions Online

Online transactions not only provide convenience for customers but also help reduce costs and increase operational efficiency for businesses. For example, insurance companies can allow customers to purchase policies, pay premiums, and file claims through online platforms. Similarly, automotive and real estate businesses can handle sales contracts and receive deposits online.

Using LINE OA for Personalized Customer Communication

LINE Official Account (LINE OA) is an effective tool for personalized customer communication. Businesses can use LINE OA to send special offers, notify customers of promotions, or provide information relevant to their interests. Additionally, features like Rich Menu, Rich Message, and chatbots can create a seamless and impressive user experience, potentially leading to successful sales.

Challenges and Opportunities in Applying Technology to Persuasive Sales-Based Businesses

Data Security

Challenges:

• Protecting sensitive customer data, such as financial information, health records, and other personal details.
• Preventing cyberattacks and data breaches.
• Complying with data protection laws, such as the Personal Data Protection Act (PDPA) in Thailand.

Opportunities:

• Building customer trust with robust data security systems.
• Using the latest technologies, such as blockchain, to enhance the security of data storage and exchange.
• Developing new services with data security as a key selling point.

Organizational and Personnel Adaptation

Challenges:

• Shifting organizational culture to embrace new technologies.
• Developing digital skills across all employee levels.
• Addressing employee concerns about being replaced by technology.

Opportunities:

• Creating a more agile organization ready to adapt to future changes.
• Enhancing employee skills, making them more versatile and valuable.
• Attracting tech-savvy talent from younger generations.

High-Value Technology Investments

Challenges:

• Allocating budget for high-value technology investments.
• Choosing technologies that are both suitable and cost-effective in the long term.
• Managing risks associated with investing in technologies that may become obsolete quickly.

Opportunities:

• Improving operational efficiency and reducing long-term costs.
• Gaining a competitive edge with cutting-edge technology.
• Opening opportunities to generate revenue from new business models.

Addressing these challenges and capitalizing on opportunities requires a clear vision and careful planning. Businesses can implement the following approaches:

• Develop a Comprehensive Data Security Strategy: This includes investing in modern security systems and training employees on data protection.
• Foster a Culture of Learning and Adaptation: Create an organizational culture that embraces learning and change, and continuously develop digital skills across all employee levels.
• Evaluate Technology Investments Carefully: Assess the cost-effectiveness of technology investments and consider options such as leasing services instead of purchasing or partnering with business allies to share technology resources.
• Build a Specialized Technology Team: Form a team with expertise in technology to provide guidance and drive organizational change.
• Stay Updated on Technology Trends: Monitor technology trends closely and remain adaptable to maintain competitive advantage.

Applying technology in persuasive sales-based businesses not only modernizes the organizational image but also enhances operational efficiency, elevates customer experiences, and creates a competitive edge in the digital age. However, this transformation comes with various challenges. Industries must have a clear vision and strategic approach to effectively implement technology, ensuring opportunities for success and sustainable growth in the future.