Tourism Authority of Thailand

Advice on Strategic Position for the Future of Travelling

What We Do

Digital Transformation

Marketing Strategy

Strategic Plan

Overview

Tourism is among the top drivers of the Thai economy with revenue from this sector carrying a spill-over effect to other industries. The government therefore expects the Tourism Authority of Thailand, or TAT, whose responsibility is promoting growth of the sector, to always deliver the best possible performance. To meet such the expectation, TAT asked Janosize for advice on its 3-year strategic plan for Digital Marketing.

Results

Jenosize helped create a solid foundation for TAT's strategy, targeting 10% growth in foreign travellers arriving in Thailand, as well as a 10% gain in tourism income. With our special insights in Digital Marketing and AR technology, we added value to the project as our advice prepared TAT for future marketing campaigns on metaverse. What Jenosize brought to the client in this consultancy work elevate Thailand's global position in the tourism market.