What is the Metaverse? Exploring the Future of BrandVerse

Crafting Your Brand's Virtual Presence with "Metaverse"

Counting the days, our world has continuously evolved in terms of technology and digital advancements. What used to be impossible in the past is now entirely feasible. Even living in a simulated world called the "Metaverse" or "Virtual Reality" is now a reality. 

Many marketers might have heard of this term before. Today, let's see clearly what the Metaverse really is and its significance and relevance to businesses.

What is the Metaverse?

The metaverse is the term used to describe a three-dimensional virtual world that merges the digital world with the real world. It's a platform that allows users to connect, engage in activities, and interact with others through virtual identities or "avatars". It's essentially a space where we can immerse ourselves in experiences that are almost indistinguishable from what we see in the real world.

If anyone still can't picture it, just think about times when we attend meetings through online platforms, shop for goods without leaving home, socialize and engage in activities with friends in a virtual world, or even experience live concerts through a screen.

Just mentioning those activities might make it seem like regular internet use. However, the metaverse elevates these experiences to a level where they feel even more real, to the point where we feel like we're truly present in the environment, not just browsing the internet on a screen!

Which technologies help make the metaverse "real"?

Virtual Reality (VR)

A technology that creates a realistic environment by simulating images, sounds, and sensations, making us feel like we're in another world. Simply by wearing VR glasses, we can see lifelike images right in front of us in 360 degrees, making it seem like the images are real and not artificially generated. Additionally, we can interact with the environment and various objects that we see. Those familiar with gaming videos are likely acquainted with this technology.

Augmented Reality (AR)

A technology that enhances the real world by integrating digital elements into it, rather than creating an entirely virtual world separate from reality like VR does. AR allows us to enter a virtual world through various intermediaries such as software and connected devices, like smartphones, computers, or AR glasses. This technology overlays digital elements onto the real world, creating a mixed reality experience. An example of AR's popularity during the COVID-19 pandemic is the game Pokémon GO.

Artificial Intelligence (AI)

AI plays a crucial role in creating realistic experiences in the metaverse. Whether it's creating avatars that mimic human appearance, movement, and emotions, enhancing the environment and details in the virtual world to look lifelike, or developing responsive systems that allow users to interact with various objects in the virtual world, AI is at the forefront.

What are the Benefits of the Metaverse?

Help create realistic experiences

Users will feel like they are in a real world, making the metaverse able to attract people to participate and spend more time on the platform. Importantly, realistic experiences help enhance efficiency in learning, working, and training. For example, using Virtual Meeting applications in organizations makes employees feel more excited and engaged in meetings.

Can connect with others anytime, anywhere

The metaverse is a platform that makes it easier for us to communicate with others regardless of distance. When we enter the metaverse, we can build new relationships with people from around the world, join online communities with similar interests, and efficiently collaborate with others. Additionally, for consumers who want to know about products and services from businesses in the metaverse, accessing information will be easy and limitless.

Creating Business Opportunities

The metaverse is something that helps create business opportunities in various forms. For example, using virtual reality systems to promote products and services, creating new experiences for customers, making brands appear more modern and exciting than using traditional selling methods. Additionally, it helps improve efficiency in work, develop products and services, and create new sales channels.

Implementing Metaverse in Business

Although it's a term that has been heard for a while, metaverse remains a new trend worth paying attention to. Various businesses are beginning to adopt metaverse to add modernity and novelty to their brands, attracting consumers' interest even more. Here's how:

Retail Business

Retailers can create virtual stores in the metaverse to allow customers to shop online in an experience similar to visiting a real store. For example, clothing stores can feature a virtual fitting room where customers can try on virtual clothing before making a purchase. Similarly, makeup stores can have a feature where customers can try lipstick colors on their lips virtually to see if it suits them before deciding to buy.

Real Estate Business

Real estate businesses selling houses or condos can create virtual worlds for customers to see different areas of the building in a 360-degree view. This helps customers make decisions on whether to include that project in their listing or not because visiting in person would require them to sacrifice an entire day and they might have to visit multiple locations. Using the metaverse system can help customers see the project more clearly.

Entertainment Business

Currently, many entertainment businesses utilize the metaverse to promote their events. In the past, it was unimaginable that one day there would be concerts and performances taking place in a virtual world. Moreover, we can actively participate and enjoy it, just like being at the event itself. For example, in 2023, the globally renowned girl group BLACKPINK provided fans with a lifelike experience through the Metaverse platform. Fans had their own avatars and could interact with various objects in the music video of the girls, making the experience incredibly realistic.

Virtual Event Planning

For virtual event planning, businesses of any type can adapt it because events are one of the most effective ways to promote a brand. However, with changing times, we no longer need to stand firm at booths in various locations alone. This is because we can now organize events using virtual reality technology. Additionally, we can interact with customers as if they were right in front of us.

After understanding what the metaverse is, many people can now envision how it is changing our world. So, businesses that aim for success in the future should start considering using the Metaverse to create engaging experiences, increase business opportunities, and gain a competitive edge amidst the continuously developing digital technology landscape.

For those who want to accelerate their brand's success in the metaverse, join forces with Jenosize today! We offer "BrandVerse" services to propel your business forward, keeping pace with technology trends and outperforming any competitors in the same industry. Whether you need event planning, showroom setup, customer relationship management system development, or other marketing strategies that leverage virtual reality, we are ready to help you reach your goals!