5 Digital Marketing Strategies to Watch in 2024 & Beyond

5 Must-Not-Miss Digital Marketing Strategies in 2024

Due to the rapid evolution of our world today, driven by continuous developments in technology and digitalization, trends and social currents are changing constantly. This leads to corresponding shifts in consumer behavior. So, a key to successful business lies in keeping up with these changes in order to market effectively, meet demands, and efficiently reach target demographics.

Certainly, in the year 2024, there have been numerous changes from previous years. This article aims to highlight "5 Interesting Marketing Strategies" that entrepreneurs and marketers must not overlook!

What are Digital Marketing Strategies for 2024?

1. Short Video Marketing

In today's fast-paced world, people live life on the go, especially working professionals. Time spent on mobile devices or social media is often fragmented throughout the day - during waking up, commuting, and before bedtime. This trend has led marketers to reconsider their content strategies, shifting focus from lengthy posts to short video marketing strategies. And these are the evidence:

• Research from the 2023 Digital News Report by Reuters indicates that consumers consume news primarily from TikTok, surpassing Facebook.
• Last year, statistics showed TikTok as the platform receiving the most marketing investment.
• Instagram's Reels feature has become the most responsive feature on the app, with higher average engagement than regular photo and caption posts.
• Many businesses are increasingly using Instagram Stories to promote products and services, finding significant user engagement.

All these indicate that short video content can effectively capture the attention of target audiences. However, brands need to create content that is fresh, eye-catching from the first glance, and communicates the message directly. With this approach, target demographics are sure to stay engaged.

2. Influencer Marketing

There's hardly a marketer who hasn't heard of Influencer Marketing, as it's not a new strategy. However, in 2024, it's expected to remain one of the most effective marketing strategies for reaching target audiences. What's changing from the past is that this year, Macro Influencers (those with over 100k followers) and Micro Influencers (those with 10k-100k followers) are becoming less popular. Consumers have become more discerning and feel overwhelmed by blatant sales pitches. Moreover, traditional ad formats have become too predictable, causing consumers to overlook them.

At the same time, Nano Influencers (those with fewer than 10k followers) are becoming more popular. This is because they have closer relationships with their followers, appearing more relatable and trustworthy. When they endorse a product, it doesn't seem like an overt sales pitch but rather like a recommendation from a friend, making it more credible.

Brands must refine their sales strategies to appear more polished. Even though consumers are already savvy, it's important to make the approach appear genuine, avoiding any semblance of fakeness. Using trustworthy language and subtly appealing to the hearts of the target audience is crucial. And most importantly, don't forget to select influencers whose image aligns with the brand's products or services.

3. Metaverse Marketing

Metaverse has been a topic of discussion for some time, but it hasn't been widely adopted in the Thai business industry. However, in 2024, many marketing experts anticipate that metaverse will become more popular. This is because technology and digital advancements continue to progress, potentially aiding in the integration of metaverse into mainstream businesses. Brands can create immersive experiences or virtual worlds, allowing consumers to interact with their products more intimately than ever before. Even without physically visiting a store, consumers can shop realistically from anywhere using just their mobile devices. This means it's not just about selecting products from a website anymore, but rather choosing items in a metaverse store as if they were in a real store.

Besides creating virtual stores for customers to explore and shop through novel experiences, businesses can also host events or activities in the metaverse. Augmented Reality (AR) and Virtual Reality (VR) technologies can enhance realism, breaking the limitations of physical spaces. Regardless of how far away customers are, they can still engage with the brand. This Metaverse marketing strategy captures consumers' attention, creates memorable impressions, and strengthens customer relationships, leading to easier brand recall.

4. AI Marketing

If we're talking about marketing strategies in 2024, it's impossible not to mention AI! AI has been a major trend over the past 2-3 years and shows no signs of decreasing in popularity; if anything, it's only becoming more prevalent. Therefore, any business that hasn't yet implemented AI in its marketing strategies should do so promptly, or risk falling behind competitors. This year, the AI features expected to yield the most effective results include automatic product recommendation systems, enhancing personalized marketing. This means AI analyzes customer data to understand individual preferences and presents products tailored to each customer's interests. This not only impresses customers but also reduces marketing costs and modernizes the business's image.

5. Gamification Marketing

This is one of the digital marketing strategies that sounds exciting! Businesses can organize marketing activities to resemble gaming experiences, increasing engagement and incentivizing consumer participation. For example, offering prizes or special privileges through gaming activities, along with various motivators like leaderboards or scoring systems. Moreover, businesses can create games to promote their products or develop apps with embedded brand awareness strategies. This approach not only provides entertainment but also effectively captivates the target audience, creating unique and standout experiences that differentiate the brand from competitors.

When the world changes, marketing strategies must evolve accordingly, and here are five strategies that businesses should focus on more this year. However, always remember that these strategies are not exclusive to our brand—our competitors are likely adopting similar approaches. So, once you understand the marketing strategies for this year, think about how to stand out from the competition and make consumers choose us as their top preference. This could involve analyzing the strengths and weaknesses of other businesses in the industry to identify what they have that we don't, then adapting those elements to strengthen our brand.

It's time to get closer to the word "success" more than ever before. Contact Jenosize today—we provide comprehensive marketing services to enhance brand building and customer relations through in-depth data analysis. We're ready to help you go further!