7-Eleven x Butterbear

The "Mall-Breaking" Phenomenon: How Data and Tech Convert Fandom into Measurable Sales (ROAS 27x).

What We Do

7-Eleven’s Challenge Reaching Gen Z and pivoting from a "convenience store" to a "relatable companion." Jenosize executed an Emotional Bridge strategy by utilizing Butterbear as the core connector for the 2025 Stamp Campaign. We managed the entire ecosystem—from communication strategy to robust Backend Tech Infrastructure—to handle massive traffic during real-time stamp hunting and premium product reservations without system downtime.

Overview

When Fandom Marketing integrates with Data-Driven Tech, it creates a winning formula that converts hype into revenue and transforms casual shoppers into brand loyalists.

Results

This campaign triggered a nationwide viral phenomenon, redefining the 7-Eleven experience into one of joy and engagement. Premium items sold out instantly, proving that Fandom Marketing—when backed by precise Data-Driven Strategy—does more than just create buzz; it rejuvenates the brand and drives explosive sales growth.